Description.
Cadillac released its first-ever electric vehicle, Lyriq. What better way to announce its arrival than with a limited edition influencer kit. I designed this kit with the new car details in mind, from the speaker pattern to the Juniper blue color, everything points back to the Lyriq. Unique finishes like spot UV and details like the magnetic picture frame and cut acrylic give this influencer kit a luxury look and feel.
There were only 50 made. All contained high-quality AKG headphones with the Cadillac logo and a custom wallet.
The custom Cadillac wallets were hand-stitched in the building where they make the vehicles – by the design team who built the vehicle itself. They used the same material they used in the vehicle as the leather interior so everyone can have a little piece to take with them wherever they go!
In this YouTube video, you’ll get a full walkthrough of the kit details
